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Cashmere Sweater Advertisement from Uniqlo

Sweaters

There’s a new clothing store in New York City. UNIQLO is a Japanese company providing casual clothes for all people. The launch of the US flagship store has been highly publicized over the last month; I haven’t been able to enter the subway without seeing their ads.

I confess to being swayed by the marketing; the clothes look simple and casual – good office layering workhorses – and the photographs of knitwear indicate some attention to detail that you don’t often see in machine-knit garments. The prices are very affordable, without being so low as to ensure shoddiness. On top of that, their Grameen UNIQLO line looks wonderful — a social equity collaboration with Bangledashi producers ensuring that funds from the line are reinvested to eradicate poverty and improve sanitation and education for local people. And yet.

Four Goats per Sweater

Headline on the Uniqlo website

And yet I look at that ad for their Cashmere sweaters, and shrivel. No matter what volume it’s sourced at, I can’t fathom how it’s possible to purchase washed, carded cashmere roving of a quality that can be spun to the barely-light-fingering gauge required for those garments, and spin it into yarn and dye it to be colorfast and knit the garment – on a machine or otherwise – for less than the $50 the company is charging for one of those sweaters. Then add on top of that the pattern making, designing, finishing, marketing, etc — and everything about this item screams to me that it must be made in a sweatshop, with cheap labor, by people who are struggling to earn enough to survive while handling luxury fibers for the rest of us to pay a pittance for – and caustic chemicals and dyes that endanger all of us and our world.

I would dearly love to be proven wrong, but for now, my assumption of that reality positioned against the green and social marketing turns my stomach.

Who has some real information?

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